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The Super Bowl is one of the biggest sporting events of the year, attracting millions of viewers from around the world. For brands, it's an opportunity to showcase their products and services to a massive audience. In 2017, Gatorade decided to do something different by creating a unique experience for viewers at home.
The Gatorade Color Super Bowl
Gatorade is a popular sports drink that's been around since the 1960s. It's known for its bright colors and refreshing taste, and it's a favorite among athletes and fitness enthusiasts. In 2017, Gatorade decided to take its branding to the next level by creating a special version of its drink that would change color based on the temperature.
The Gatorade Color Super Bowl was a unique experience that allowed viewers at home to see the color of the sports drink change in real-time. During the game, Gatorade created a special ad that featured a player drinking the sports drink. As he drank, his body temperature rose, and the color of the drink changed from blue to purple to red.
How it Worked
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The Gatorade Color Super Bowl was made possible by using a special thermochromic ink that was applied to the bottles of sports drink. This ink changes color based on the temperature, so as the player's body temperature rose, the color of the drink changed with it.
The ad was shot using a special camera that was able to capture the changes in color in real-time. This allowed viewers at home to see the effect of the thermochromic ink as it happened.
The Impact
The Gatorade Color Super Bowl was a huge success for the brand. It generated a lot of buzz on social media and helped to increase brand awareness. The campaign was also highly effective in terms of engagement, with many viewers sharing their reactions to the ad on social media.
The Gatorade Color Super Bowl also won a number of awards, including a Cannes Lions award for creative excellence. The campaign was praised for its innovative use of technology and its ability to create a unique experience for viewers at home.
The Future
The Gatorade Color Super Bowl was a one-time event, but it's likely that we'll see more brands using this type of technology in the future. With the rise of social media and the increasing importance of engaging content, brands are looking for new and innovative ways to connect with their audience.
The Gatorade Color Super Bowl was a great example of how technology can be used to create a unique and engaging experience for viewers at home. It's likely that we'll see more brands experimenting with this type of technology in the years to come.
Conclusion
The Gatorade Color Super Bowl was a groundbreaking campaign that demonstrated the power of technology and creativity in marketing. By using a special thermochromic ink, Gatorade was able to create a unique experience for viewers at home that generated a lot of buzz on social media.
The Gatorade Color Super Bowl was a great example of how brands can use technology to create innovative and engaging content that resonates with their audience. It's likely that we'll see more brands experimenting with this type of technology in the future, as they look for new and innovative ways to connect with their audience.